Privacy policy

You can find the privacy policy for our business partners here:

Privacy policy and information requirements in accordance with the GDPR

Data protection in general and the protection of your personal data in particular are of the highest importance to us. Below you will find information on how your personal data is processed on our website. The processing of personal data is carried out in accordance with the provisions of the German Federal Data Protection Act (Bundesdatenschutzgesetz, BDSG) valid until 24/05/2018, the German Telemedia Act (Telemediengesetz, TMG), and the European General Data Protection Regulation (GDPR) and the new German Federal Data Protection Act (BDSG-neu), both valid from 25/05/2018.

Name and address of the responsible party

Höfelmeyer Waagen GmbH, Werner-von-Siemens-Straße 33, D-49124 Georgsmarienhütte
represented by its Managing Directors: Reinhard Höfelmeyer, Felix Höfelmeyer | Viktor Rempe
Telefon: +49 5401 4977 0, E-Mail: waagen(at)

Contact data for the Data Protection Officer

Detlef Breuker, c/o C&S Consulting, An der Blanken Mühle 17, D-49328 Melle
E-mail: datenschutz(at)

Processing of personal data on our website

Provision of the website and creation of log files

You do not need to provide personal data simply to visit our website and retrieve the information contained therein.

During your visit to our website, we only collect and use data that your internet browser automatically sends us:

  • Date and time of the retrieval of one of our websites
  • Your browser type
  • Your browser settings
  • Your IP address
  • The pages you visited

We use this data to make it technically possible for you to visit our website. We also use this data for statistical purposes and to improve the design and layout of our website. We store IP addresses for the purpose of ensuring and maintaining IT security (e.g. detection of and defence against so-called DOS attacks) and functionality.

The legal basis for the temporary storage of data is Art. 6 Para. 1 letter f GDPR.

Personal data forms

Personal data is only collected if you voluntarily provide it in the context of a request for the information brochure, a contact request, or when signing up for the newsletter.

Information brochure, contact form, newsletter

On our website there are several contact forms which can be used to establish contact in electronic form.

If you use these options, the data entered into the input fields on the forms is sent to us and stored. This data depends on the respective form completed:

  • Surname
  • First name
  • Street, number
  • Town/city, postcode
  • Email address
  • Telephone number

If necessary, your consent to the processing of the data is obtained as part of the transmission process, and reference is made to this privacy policy.

The data contained in the form is encrypted before transmission. Alternatively, we can be contacted via the email address provided. In this case, the user’s personal data transmitted via email will be stored.

Purpose and legal basis for data processing

The personal data from the input fields is only used by us to process the contact request. In the case of contact being made via email, this also includes the required legitimate interest in the processing of the data.

The newsletter provides regular updates on interesting offers, news, and stories about the company. The legal basis for the processing of the data is the existence of consent in accordance with Art. 6 Para. 1 letter a GDPR.

The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 Para. 1 letter f GDPR. If the aim of the email is to conclude a contract, then the additional legal basis for the processing of the data is Art. 6 Para. 1 letter b GDPR.

Storage period

In the case of newsletter subscription, data is stored until the affected person unsubscribes from the newsletter with future effect.

Contact forms: if the reason for storing the data ceases to exist, personal data will be blocked or deleted as long as this does not conflict with statutory data retention requirements.

Recipients or categories of recipients of data (if data transfer takes place)

Within the company, your data is received by the departments which require it to fulfil your request.

Information on the rights of affected persons

Each affected person is entitled to the following data protection rights in accordance with the GDPR:

  • Right to information in accordance with Art. 15 GDPR
  • Right to rectification of incorrect data in accordance with Art. 16 GDPR
  • Right to deletion in accordance with Art. 17 GDPR
  • Right to restriction of processing in accordance with Art. 18 GDPR
  • Right to data portability in accordance with Art. 20 GDPR
  • Right to objection in accordance with Art. 21 GDPR

To exercise the rights shown above or to revoke consent you have previously given, please send an email to the email address in the legal notice.

You have the right of appeal to a regulatory authority. You may assert this right with a regulatory authority in the EU Member State of your residence, place of work, or place of alleged infringement.

Before contacting the relevant regulatory authority, we would ask you to clarify this matter with our Data Protection Officer.

Planned data transfer to third-party countries

There is currently no data transfer to third party countries, and this is not planned in the future.

Use of cookies

We use so-called “cookies” on our website. These are small text files that are sent by our web server to your computer to identify it for the duration of your visit. We do not collect personal data through these cookies.

You can also view our website without the storage of cookies. You can deactivate the storage of cookies in your browser settings, or adjust your settings to inform you every time a website attempts to store cookies. In this case, you may decide whether to accept cookies in each instance. However, for technical reasons, the unrestricted use of temporary cookies is necessary to ensure the full functionality of our website.

Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Through this tool, data is collected and stored from which usage profiles are created using pseudonyms. These user profiles are used to analyse visitor behaviour and are evaluated to improve and better tailor our products to your needs.

Google Analytics uses what are known as “cookies”, text files which are stored on your computer and permit the analysis of your use of the website. The information on your use of this website (including parts of your IP Address) gathered by the cookie is transmitted to a Google server in the USA and stored there. Google will use this information to evaluate your use of the website in order to generate reports on website activity for the website provider and to perform additional services related to the use of the website and Internet use. Google may also pass this information on to third parties in so far as is prescribed by law or where third parties are processing the data on behalf of Google. Google will never associate your IP address with any other Google data. We will not combine the pseudonymous user profiles with personal data concerning the user of the pseudonym without the express consent of the person concerned, which is to be granted separately. Data collection for usage statistics and transmission to Google takes place with the extended code “gat._anonymizeIp();”. The capture of IP addresses is thus anonymised (so-called IP masking).

You can object to the collection, use and storage of data for the purpose of web analytics at any time with future effect by preventing the installation of cookies. This is done by setting your browser software accordingly; however, please be aware that if you do this, you may not be able to use the full functionality of this website.

You can also prevent Google from collecting and processing data on your use of the website (including parts of your IP address) by downloading and installing the browser plugin available via the following link:


Our website uses the analytics service etracker. The provider is etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg. This data can be used to generate user profiles under a pseudonym. Cookies can be used for this purpose. Cookies are small text files which are saved locally in the your web browser cache. These cookies enable us to identify your browser on your next visit. Without the explicit consent of the individual concerned, data collected by etracker technologies is not used to identify visitors to this website, and is not merged with personal data concerning the individual bearing the pseudonym.

You can object to the collection and storage of data at any time with future effect. In order to object to the collection and storage of your visitor data, you can request an opt-out cookie from etracker via the following link. This will ensure that visitor data from your browser is not collected and stored by etracker in the future:

This sets an opt-out cookie from etracker with the name “cntcookie”. Do not delete this cookie as long as you wish to maintain your objection. Further information on the data protection provisions at etracker can be found under:

Social Media

Facebook / Twitter
Our website uses so-called social plugins of the social networks ("Facebook") and ("Twitter"). Facebook is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, Twitter by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA.

Those web pages of our website that contain social plugins establish a direct connection with the Facebook or Twitter servers via your browser when you open them. If you are logged in to Facebook or Twitter at this time, your visit to our website and all your interactions in connection with the social plugins (e.g. clicking the "Like" button, share button, tweet, etc.) can be assigned to your profile and stored by Facebook or Twitter. To prevent Facebook or Twitter from collecting the above-mentioned data when you visit our website, log out of Facebook or Twitter before you visit our website. To prevent Facebook or Twitter from generally accessing your data on our website and on other websites, you can exclude social plugins by using an add-on for your browser.The data protection notices of the social networks can be found at:br /> Facebook:

We use the "Share Button" from XING on our websites. The company responsible for this is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. When you call up our Internet pages, a connection is briefly established via your browser to servers of XING AG ("XING"), with which the "XING Share Button" functions (in particular the calculation/display of the counter value) are provided. XING does not store any personal data about you when you access this website. In particular, XING does not store IP addresses. There is also no evaluation of your usage behaviour via the use of cookies in connection with the "XING Share Button".

This website contains at least one plugin from YouTube, which belongs to Google Inc. and is based in San Bruno/California, USA. As soon as you visit pages of our website that are equipped with a YouTube plugin, a connection to the YouTube servers is established. In the process, the YouTube server is informed which particular page of our website you have visited. If, on top of this, you are logged into your YouTube account, you would enable YouTube to assign your surfing behaviour directly to your personal profile. You can negate this possibility of association if you log out of your account beforehand.
For more information on the collection and use of your data by YouTube, please refer to their privacy policy at

Our website uses plug-ins from Instagram, which is operated by Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA. The plug-ins are marked with an Instagram logo, for example in the form of an "Instagram camera".

When you call up one of our pages that contains such a plug-in, your browser establishes a direct connection to the Instagram servers. The content of the plug-in is transmitted by Instagram directly to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has called up the corresponding page of our website, regardless of whether you have an Instagram profile or are currently not logged in to Instagram. This information (including your IP address) is transmitted by your browser directly to an Instagram server in the USA and stored there. If you are logged in to Instagram, Instagram can directly assign your visit to our website to your Instagram account.

If you interact with the plug-ins, for example by clicking on the "Instagram" button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed there to your contacts. For the purpose and scope of the data collection and the further processing and use of the data by Instagram, as well as your rights in this regard and setting options for protecting your privacy, please refer to Instagram's data protection information:

WIf you do not want Instagram to directly assign the data collected via our website to your Instagram account, you must log out of Instagram before visiting our website.

We use functions of the LinkedIn network of LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. We would like to inform you that when you access our pages that contain LinkedIn functions, a connection to LinkedIn servers is established. LinkedIn receives information that you have visited our web pages with your IP address. If you click on the LinkedIn button and are logged into your LinkedIn account, it is possible for LinkedIn to assign your visit to our website to your user account. We would like to point out that we have no knowledge of the content of the transmitted data or its use by LinkedIn. If you do not want this procedure, you must log out of your LinkedIn account beforehand.
For further information, please refer to the LinkedIn privacy policy:



Our website uses services of the software manufacturer HubSpot. HubSpot is a software company from the USA with its European headquarters in Ireland: HubSpot European Headquarters, Ground Floor, Two Dockland Central, Guild Street, Dublin 1.

We use HubSpot for our online marketing activities. This is an integrated software solution that we use to cover various aspects of our online marketing.

These include:
- Content management (website and blog)
- Email marketing (newsletters and automated mailings, e.g. to provide downloads)
- Social media publishing & reporting
- Reporting (e.g. traffic sources, hits, etc. ...)
- Contact management (e.g. user segmentation & CRM)
- Landing pages and contact forms

This information as well as the content of our website is stored on servers of our software partner HubSpot Ireland. It can be used by us to contact visitors to our website and to determine which of our company's services are of interest to them. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO.

All information we collect is subject to this privacy policy.
In accordance with Art. 28 DSGVO, we have concluded an order processing agreement with HubSpot Ireland and fully implement the resulting requirements.

o More information about HubSpot's privacy policy
o More information from HubSpot regarding EU data protection regulations
o More information about the cookies used by HubSpot can be found here.

Security measures

We use technical and organisational security measures to protect personal data from accidental or wilful manipulation, loss, destruction or access by unauthorised persons. Our security measures are continually improved in line with technical developments. Please note that despite all security measures, the transmission of data via the internet may lead to third parties intercepting or falsifying this data.


If you have any question or suggestions regarding this privacy policy, please contact us using the address in the legal notice.

Updates to our data protection guidelines

Ongoing technical developments in the field of IT and the internet may require the adaptation of the existing privacy policy. We therefore reserve the right to make additions or changes to this privacy policy. The current version of this declaration dates from 30/04/2018.